Oskar Blues Brewery, one of the leading members in the craft beer "canning revolution," succeeded in raising over $20,000 at the end of this past year for the OUR Center in Longmont, Colorado (with the owner himself contributing a solid $5,000). But, you're probably asking yourself, "What exactly is the OUR Center?" Right. So was I. The OUR Center (Outreach United Resource Center) is a non-profit organization that assists those in their immediate area in becoming more self-sufficient. According to the organization's mission statement, they "help people in the St. Vrain region move toward self-sufficiency by unifying community resources." They do this by providing those in need with food, clothing, utility and rental assistance, shelter, prescriptions, transportation, employment, and child care, among other things. Moreover, the organization's core values include: providing a welcoming environment to all and treating each other with dignity and respect; promoting responsibility, accountability, confidentiality, and trust in all relationships; developing innovative, efficient solutions through the responsible stewardship of our community resources; and dedicating ourselves to every partner's long-term success through ethical and professional practices.
Eloquently titled "Party with Purpose," guests were free to attend this event (hosted by Oskar Blues, at the brewery), with donations being accepted at the door, where they enjoyed live music and food donated by local venders and Oskar Blues. In addition to this, however, Oskar Blues has also collected over 800 cans of food at various locations to donate to the OUR Center.
Now, if this isn't a prime example of how a socially conscious business successfully operates, then I don't know what is. We all should be raising our glasses to Oskar Blues for their constant dedication and commitment to community and sustainability.
Peace and Love!